If you have a website, or planning to launch a website, this calculator will help you measure your Return On Investment for web advertising, search engine marketing, Pay-Per-Click (PPC) campaigns or the addition of online ordering to your existing website.
This calculator is an easy and convenient way of testing various scenarios and the impact that different traffic levels, conversion rates and costs can have on your overall ROI.
Site Traffic: How many people visit your site each month, or how many do you expect to visit?
Investment: What is your monthly dollar investment for web development, hosting, search engine marketing, and/or other advertising?
$
Responses: What percentage of visitors do you expect to request more information, a quote, or to place an order?
%
Conversions: What percentage of the responses above do you realistically expect will buy?
%
Average Sale: How much do you expect each buyer to spend?
$
Gross Profit Margin: What is the average margin of your sales in percent?
%
Responses per Month:
Cost per response:
$
Buyers per Month:
Cost per buyer:
$
Net Revenue:
$
Cost per visitor:
$
Web Program Net Return on Investment:
%
Here are some benchmarks and statistics to keep in mind:
Companies who have an optional and/or free registration process usually get 2-3% of visitors to register
Restaurants that offer online ordering for delivery, catering or carryout tend to realize a 20% check average increase from online orders vs. regular orders
Almost 9 in 10 restaurants now have websites and use their site as a marketing tool.
In most markets, restaurants are inside the Top 5 most searched categories along with government, education, real estate.
Online Spending per person in 2005 increased 78.5% from 2001
Almost 75% of US consumers are online
Nearly 70% of consumers go online to research restaurants