Direct Mail / Email Campaign Calculator

DIRECT MAIL / EMAIL CAMPAIGN CALCULATOR

Marketing without Measurement = Waste. Marketing WITH Measurement = Return On Investment. Use this simple Direct Marketing Calculator before and after your next direct mail or email marketing campaign. It will help you set goals and expectations upfront and then measure the effectiveness of your campaign after it is completed.

Input Data
Number of pieces you are mailing or e-mailing:
Total program costs:				$
Response Rate: % of responses expected:					%
Conversion Rate: % of responders expected to make purchases:					%
Average profit per sale:				$


Results
# Responders:		Cost per response:		$
# Buyers:		Cost per buyer/new customer:		$
Total Profit from Campaign:	$	Cost per piece:		$
Marketing ROI:			%